The Mind-Muscle Connection

Joe Weider, along with his brother Ben, are considered the founding fathers of bodybuilding.  Together they founded the International Federation of Bodybuilders and created competitions like the Mr Olympia, Ms. Olympia and Master’s Olympia.  He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men’s Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements.  But perhaps the most important of his contributions to the health and fitness industry is his series of training methods collected over many years, which became widely known as the Weider Principles.

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Sometimes you just have to wonder what people are thinking. Can they possibly be this incoherent about etiquette or even basic courtesy?  Is a west coast lifting environment different from an east coast lifting environment? That is a question for another day, but for now I have some advice for some specific people who will remain nameless.

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