The Weider Principles
Joe Weider, along with his brother Ben, are considered the founding fathers of bodybuilding. Together they founded the International Federation of Bodybuilders and created competitions like the Mr Olympia, Ms. Olympia and Master’s Olympia. He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men’s Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements. But perhaps the most important of his contributions to the health and fitness industry is his series of training methods collected over many years, which became widely known as the Weider Principles.
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